Faced with rising costs and a lack of jobs, many young Indians are turning an online side hustle into an income
T
he work begins at sunrise, ahead of her first Instagram post. Astha Chhetri starts the day on her phone, combing through supplier lists, checking shipment updates and preparing stock for her online store.
The evenings find Chhetri, 26, with her mobile still in hand, photographing and posting reels of clothes for sale and replying to customer messages.
What started as a side hustle while she was working in a poorly paid call centre role has become her full-time job.
