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This report is from this week’s CNBC’s “Inside India” newsletter, which brings you timely, insightful news and market commentary on the emerging powerhouse. Subscribe here.
31-year-old Aarushi Kilawat is a fashion entrepreneur from India’s Jaipur, a small city with less than 5 million residents — a far cry from Indian metropolises like Mumbai, Delhi and Bengaluru.
Her brand, The Loom Art, works with over 500 artisans to make apparel from handwoven or hand-embroidered fabrics found across India’s small towns since 2018.
These clothes end up in high-end stores of Mumbai, India’s financial capital, with a population of over 20 million, and in India’s capital of Delhi, where they retail between 15,000 Indian rupees and 30,000 rupees ($170-$350). Some even find their way to stores in Spain and the U.S.
