A BBC Sport investigation finds misleading adverts for fitness apps that use AI-generated instructors to make exaggerated claims.
A picture of three AI fitness instructors that our research identified
If you use social media you've probably seen them - polished fitness videos promising dramatic body transformations in weeks.
They show chiselled physiques, striking before‑and‑after images and claims that you can look years younger by following a simple routine.
The results often look too good to be true.
In many cases, they are.
Could AI be changing the fitness industry by offering a cheaper alternative to personal trainers?
Hundreds of videos on TikTok and elsewhere impersonate experts to sell supplements with unproven effects
Is AI helping with your workouts? We want to hear about it
AI health coaches complicate everything.
AI is monetizing human behavior at scale. Why platforms like OnlyFans signal a structural shift and where investors should look…
January is a prime time for people looking to get fit, so fraudsters create fake websites and apps
