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Shares of Snap

climbed 13% Tuesday after shareholder Irenic Capital Management sent a letter to CEO Evan Spiegel outlining changes that could increase the stock’s value by almost 600%.

“Snap should not continue doing what it has been doing. It’s not working,” Irenic wrote in its letter, published on savesnapnow.com alongside a presentation of recommendations.

The recommendations, titled “6 Steps to 7X,” aim to increase Snap’s stock price from $3.93 to over $26 per share.