KARACHI: In bazaars across Pakistan this Ramadan, many shoppers are asking for the same item: the viral “Kashmiri choorian.”
The brightly colored bangles — stacked combinations of metal bracelets with tiny bell hangings paired with multi-colored glass pieces — have surged in popularity in recent months, emerging as a defining fashion trend ahead of Eid Al-Fitr.
Despite the name, the bangles have no direct association with the Himalayan region of Kashmir. Traders say the designs have long existed in local markets but have recently been rebranded and propelled into mainstream demand by social media platforms, particularly Instagram.
The trend has spread across urban markets in Pakistan during Ramadan, when shopping for clothes and accessories peaks ahead of Eid, the festival marking the end of the fasting month.
“I got to know about these Kashmiri choorian trend because most of the influencers are talking about it nowadays, specifically on Instagram,” said Itrat Batool, who was shopping for the bangles at Gulf Shopping Mall in Karachi’s Clifton area.
