The Bharatiya Janata Party (BJP) leadership on Sunday (March 1, 2026) began its campaign for West Bengal Assembly elections with four Parivartan Yatras (March for change) starting from four corners of the State.

BJP national president Nitin Nabin along with State BJP president Samik Bhattacharya flagged off a Parivartan Yatra from Cooch Behar in north Bengal. Party leaders alleged that north Bengal remained neglected despite repeated promises by the Trinamool Congress government and that the administrative functioning in Uttar Kanya, the secretariat for north Bengal, remained ineffective. The BJP leadership promised equal regional development, infrastructure expansion and administrative accountability for people of north Bengal. Mr. Nabin said that the Parivartan Yatras launched across the State would cover a distance of about 5,000 km with a promise of ‘new Bengal’ for the people of the State.

West Bengal BJP to begin ‘Parviartan Yatra’ from March 1

Former BJP president and Union Minister J.P. Nadda along with BJP MP and Union Minister of State Sukanta Majumdar flagged off another Parivartan Yatra from Krishnanagar in Nadia. Speaking at the launch of the yatra, Mr. Nadda said industries in different sectors from coal to steel to heavy industries to jute mills had declined in the State during the Trinamool Congress regime. The Union Minister said that it was the responsibility of the people to remove a government under whose watch the rape and murder was committed at R.G. Kar Medical College and Hospital.