Lamborghini is the latest luxury carmaker to admit the appetite for exclusive and expensive electric cars just isn’t there.
CEO Stephan Winkelmann confirmed in an interview with the Sunday Times this week Lamborghini is shelving its all-electric Lanzador and pivoting to plug-in hybrid vehicles. Winkelmann said the appeal within Lamborghini’s target market for battery-powered cars was “close to zero.”
Lamborghini announced the Lanzador, a 1,341-horsepower “Ultra GT” and the maker’s fourth EV model, in 2023. The car was slated for a 2029 release with an estimated price tag of $300,000, but Lamborghini quietly retired the all-electric model at the end of 2025.
“The decision was made after over a year of continuous internal discussion, engaging with customers, dealers, market analysis, and global data,” Winkelmann said.
“Investing heavily in full-EV development when the market and customer base are not ready would be an expensive hobby, and financially irresponsible toward shareholders, customers, [and] to our employees and their families,” he added.
