Company will shift focus to hybrids, citing drop-off in EV demand among sports car lovers who ‘miss the noise’
The Italian supercar manufacturer Lamborghini has abandoned plans to make all-electric vehicles, and will instead focus on making plug-in hybrid cars, after a drop-off in demand for EVs among its wealthy clientele.
Lamborghini unveiled its first all-electric concept car, the Lanzador, in 2023, but it is no longer planning to put it into production.
The carmaker’s chief executive, Stephan Winkelmann, told the Sunday Times that developing EVs risked becoming an “an expensive hobby” for the brand, given that the “acceptance curve” for battery-powered cars among its customer base was getting “close to zero”.
Winkelmann said the Lanzador would be replaced by a plug-in hybrid, meaning its range would consist only of plug-in hybrids by 2030. In the meantime, the company would continue to build combustion engine vehicles for “as long as possible”, he added.
