RIO DE JANEIRO (AP) — With Brazil entering the joyous throes of Carnival, Alpine ski racer Lucas Pinheiro Braathen on Saturday gave it another reason to celebrate — an Olympic medal.

It was the first-ever medal at the Winter Games for any country in South America. And not just any medal: Gold.

The win for the 25-year-old known in Brazil as “O cara do ski” — the skiing dude — happened on the first full day of Carnival, the pre-Lenten party that fills city streets with revelers drinking and dancing to their hearts’ content. Even if lots of ordinary Brazilians were more preoccupied with that bacchanal, Pinheiro Braathen’s gold-medal glory bumped Carnival news from top spots on major news websites. It was another in a series of recent scores for Brazil on top global stages that have provided what some view as long-overdue acclaim.

“This has become one of my top five Brazil gold medals in Olympic history, no doubt,” radio host and sports fanatic Thiago Varella, 41, told The Associated Press from Campinas, a city where Pinheiro Braathen has relatives and took several childhood vacations. “He will be our skiing dude forever. Even people who don’t understand the sport now will come to admire his story and his Brazilian-ness.”