WPP to overhaul creative agency structure in strategic rethink
UK advertising group plans to bring 3 units under one banner to sit alongside media and production arms
UK advertising group plans to bring 3 units under one banner to sit alongside media and production arms

Advertising group’s new CEO plans restructuring and says traditional agency model is from a ‘bygone era’

Access to Gemini and video generator Veo will allow for faster campaigns following Cindy Rose’s first move

Shake-up spurred on by rise of AI and threat of major upheaval across the industry

Mother, VCCP and other creative partnerships retain a role in an industry transformed by technology

Consultancy begins overhaul of pricing and services in face of technology undercutting its business

Publicis, WPP and Dentsu were accused of collusion by Federal Trade Commission