WPP boosts AI marketing with $400mn Google deal
Access to Gemini and video generator Veo will allow for faster campaigns following Cindy Rose’s first move
Access to Gemini and video generator Veo will allow for faster campaigns following Cindy Rose’s first move

Search giant reports more than $400bn in annual revenue for the first time

The company has defended search but its dominant position in online advertising may still be up for grabs

UK advertising group plans to bring 3 units under one banner to sit alongside media and production arms

Tech giant moves to gain an edge in race to monetise popular AI tools

How much AI is the market willing to finance?

Search giant increases its financial backing to help the AI lab add computing power to run its models