Google introduces personalised shopping ads to Gemini chatbot
Tech giant moves to gain an edge in race to monetise popular AI tools
Tech giant moves to gain an edge in race to monetise popular AI tools

Tech group plans to leverage its span of popular products to gain an advantage over rivals

Agreement between Claude chatbot maker and one of its largest investors will add to start-up’s computing firepower

Multibillion-dollar deal to secure Gemini models reflects cautious approach to infrastructure spending

$500bn start-up seeks ways to fund expansion and fend off competition from rivals Google and Anthropic

The company has defended search but its dominant position in online advertising may still be up for grabs

Access to Gemini and video generator Veo will allow for faster campaigns following Cindy Rose’s first move