London’s independent ad agencies will survive the AI apocalypse
Mother, VCCP and other creative partnerships retain a role in an industry transformed by technology
Mother, VCCP and other creative partnerships retain a role in an industry transformed by technology

The ability to steer large audiences to particular digital services has huge strategic value

Innovation transforms the nature of work — our job is to guide that transition by mapping existing skills on to new roles

Media groups explore new ways of reaching readers and making money amid arrival of AI tools that affect clicks

As we leap into a new technological age, the old rules of capitalism still apply

Companies are preparing for a time where there might be less work for their employees

History teaches that tech revolutions follow a predictable cycle of installation followed by creative destruction