PwC US boss says partners who resist AI have no place at the firm
Consultancy begins overhaul of pricing and services in face of technology undercutting its business
Consultancy begins overhaul of pricing and services in face of technology undercutting its business

Shake-up spurred on by rise of AI and threat of major upheaval across the industry

Pendulum is swinging back to companies in areas such as servers, more general chips and software

Sector companies are seeking to show that time saved on one-off tasks can translate into real-world business value

Corporate leaders are betting that automation will produce outsized returns

As CEOs refuse constraints, workers feel a responsibility to prevent AI’s most dangerous uses

Sector companies have been slow to address the concerns of ordinary people over the technology