It is simply a goofy advertisement using an ’80s anthem as its vehicle. Yet Keegan-Michael Key believes there is a grander challenge within that.
The decorated comedian and actor will make his full-length Super Bowl commercial debut Feb. 8 when State Farm’s spot is beamed to an audience of more than 100 million people. And while Key built his career on a more specific fandom through comedic sketches on "Mad TV" and "Key & Peele," appealing to the masses creates its own task.
“Somebody said a long time ago, ‘Generality is the enemy of all art.’ And that specificity is what makes art good,” Key tells USA TODAY Sports, evoking the words of 19th century Russian character actor and director Konstantin Stanislavski. “The challenge is how do you do something specific that is universal at the same time.
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“It sounds like they’re diametrically opposed, these two concepts, but that’s very often what people at an ad agency have to do. How do you reach the most amount of people with the most interesting, most salient material possible?
