ALULA: A Saudi designer has channeled childhood artistic enthusiasm into a distinguished professional career, weaving AlUla’s aesthetic and cultural character into creations that celebrate authenticity, while also drawing on the Kingdom’s cultural and natural legacy.

Dalal Al-Juhani’s interest in design began early, and she has refined her skills through rigorous academic training and hands-on practice.

The designer has represented Saudi Arabia at domestic and global events, spotlighting the nation’s creative vitality and cultural richness.

Her accolades include gold at London’s International Trade Exhibition for AI-driven tourism guide attire innovation, dual Romanian and Croatian gold medals at the same event, third-place recognition in King Abdulaziz University’s handicrafts division for sustainable accessory concepts, and gold at the 2025 Saudi International Innovation and Invention Exhibition for eco-conscious jewelry inspired by the Prophet's Mosque ornamentation.

Al-Juhani strives to feature the Kingdom’s natural resources and domestic industries as foundational elements in her work.