RIYADH: A new generation of Saudi designers is redefining what fashion means by looking to the past. From traditional architectural motifs to sustainable materials, young creatives are crafting handbags that celebrate Saudi identity and craftsmanship.
In the heart of Jeddah’s UNESCO World Heritage Site Al-Balad, a brand was born — not just a result of leather and stitching, but of memory, home, and identity.
For Sara Alsaeed, the founder of Surrah, it all began while walking through the district’s narrow streets.
Qormuz, founded by Abdulrahman Al-Abed, emphasizes sustainability through meaningful production. (Instagram/qormuz)
She told Arab News: “I was surrounded by stories — textures on old walls, the colors of roshan windows, traditional architectural features used for balconies or windows in historic Jeddah, and the weight of history. That’s when I began sketching.”
