RIYADH: As Saudi Arabia celebrates its 95th National Day, a vibrant thread of cultural heritage is weaving its way onto the global fashion stage.
Traditional Saudi crafts — the geometric boldness of Sadu weaving, joyful spontaneity of the Al-Qatt Al-Asiri decorative style, and meticulous precision of Najdi embroidery — are being reinterpreted by designers, capturing international attention through prestigious European showcases.
This creative renaissance aligns with Saudi Arabia’s designation of 2025 as the Year of Handicrafts, and Vision 2030’s mission to transform heritage into a globally-recognized style.
Arwa Al-Ammari, fashion consultant, Arab Fashion Council ambassador, and public speaker, was named by the BBC as one of “the most creative minds on the planet” for putting “Saudi elegance on the fashion map.”
Forbes listed her among its Top 30 (2022) and Top 50 (2023) Women Behind Middle Eastern Brands. Her consultancy portfolio includes the Saudi Cup, the world’s most valuable horse race.
