DUBAI: Saudi product designer Njoud Alghamdi brought a culturally rooted product to last month’s Dubai Design Week with “Nawat” — showcased under the Designed in Saudi initiative by the Saudi Architecture and Design Commission.
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Alghamdi is the co-founder and lead product designer of Muntj Studio, which she describes as “a cultural design studio where we focus on sustaining our cultural identity.”
But Alghamdi isn’t interested in simply reproducing products from the past. “I am passionate about cultural innovation,” she told Arab News.
“Nawat” — which she describes as the studio’s “signature piece” — is a perfect example of that innovation. It was created to address an issue that occurs in gatherings across Saudi Arabia and the Gulf.
