ABU DHABI: Media organizations are facing unprecedented disruption to their industry, as traditional business models come under strain from rapid technological shifts, the rise of independent creators and a growing public distrust in news.
This fragmented landscape has transformed the essence of journalism and content creation in the 21st century.
Amid the upset, journalists, creators and industry executives were in Abu Dhabi on Monday for the opening day of the inaugural Bridge Media summit, where they hoped to map a path forward in a rapidly evolving industry.
Jeff Zucker, CEO and operating partner at RedBird IMI and RedBird Capital Partners, said that while storytelling remained at the core of the media, artificial intelligence was fundamentally reshaping how stories were created, delivered and consumed.
“General journalism, by and large, is going to be very difficult in a world of AI,” he told the conference.
