ByChelsea Tobin

ByChelsea Tobin,

Contributor.

Black Friday is one of the largest days of the year for consumers and businesses alike. But it’s not just big retailers that stand to profit on Black Friday - a GoDaddy survey found that about 78% of consumers are as (or more) likely to buy from a small business compared to previous years.

Small businesses can share in a piece of the pie, as long as they have a dedicated Black Friday marketing strategy in place. Here are some ways you can use digital marketing to win during Black Friday and throughout the holiday season.