This Small Business Saturday, take a stroll (read: browse) off the beaten path and consider shopping from more local retailers.
I personally love shopping local during the holiday season—not only because I get introduced to a bevy of unique products, but also because I get the opportunity to support smaller artisans and business owners across categories like beauty, fashion and home.
Today, November 29, many small businesses across the country are offering special sales to encourage customers to shop local and support their community and thriving brands. Ahead, I rounded up the best Small Business Saturday deals for 2025 from up-and-coming labels—including storefronts from small brands you can support on Amazon. Read on to shop my favorites:
Black Friday book deals: Sports and music must-haves from USA TODAY
Absolutely—many small businesses have storefronts on Amazon, where shoppers can browse products from a variety of different retailers. This Small Business Saturday, see which Amazon storefronts our editors are eyeing products from:
