Holiday season is fast-approaching—and so is the biggest shopping season of the year. Black Friday is just 23 days away, a day synonymous with deal-chasing and a widespread shop-til-you-drop attitude among consumers.
Inflation is so bad Americans are counting on Black Friday just to afford groceries and everyday essentials | Fortune
"Black Friday is still a make-or-break moment for retailers, but shopper behavior is shifting," says Lightspeed Commerce founder and CEO Dax Dasilva.






