Comité Champagne accuses Della Vite vegan prosecco firm of exploiting reputation and demands they stop referencing drink
A champagne industry body has written to the celebrity Delevingne sisters demanding they stop making references to the drink in the marketing of their vegan prosecco brand.
Della Vite, founded by Cara, Poppy and Chloe Delevingne, has been accused of exploiting the reputation of champagne, by Comité Champagne, the Times reported.
Della Vite marketing materials feature the slogan: “Cheat on champagne” and: “Warning: This is not champagne”.
It has emerged Della Vite received a letter from the industry body, which describes itself as “defending the joint interests of champagne houses and growers”, demanding they stop making reference to champagne in their marketing.
