A corduroy Ralph Lauren letter jacket at the brand’s store in Singapore retails for around $900 Singapore dollars ($693).
But a vanilla latte in its cafe? A comparative steal at SG$9.
From Ralph Lauren to Coach, Louis Vuitton, Dior and Prada, clothing and luxury brands are opening stores in Asia to connect with consumers who are increasingly prioritizing experiences over tangible purchases.
This is especially true of Gen Zs, Coach CEO Todd Kahn told “Squawk Box Asia” Monday.
“Gen Z, across the globe, really focus on self-expression,” he said. “The cafes [are] really about extending that self-expression, that idea of community.”
