Nowwa’s shop-in-shop model has lowered costs, but also made quality control and brand building harder.
Consumers’ preference for cheap meals is adding to the strain from austerity measures.
Known for its gold-and-ruby aesthetic, the brand is entering some of the country’s most selective luxury retail spaces.
Mixue’s large store in Guangzhou is part of its efforts to differentiate itself from competitors.
Ozon, often called “the Amazon of Russia,” offers a route into a less crowded e-commerce market.
