Supermarkets in China hawk own-brand goods in bid to diversify

CaixinWalmart and others overhaul product strategies in world's No. 2 economyStaff sort fruit at a Walmart in Beijing. Brick-and-mortar retailers in China are rushing to expand their private-label brands in a bid to stand out in a crowded market. © ReutersFENG YIMING and WANG XINTONG, CaixinJuly 5, 2026 13:00 JST

From global giants to local supermarket chains, brick-and-mortar retailers in China are racing to expand private-label brands in a bid to stand out in an increasingly crowded market, where weak consumer spending and rising online competition are squeezing margins.