Retailers like Uniqlo and Coach are opening cafes around the world to create an experiential offering that draws in more shoppers and increases brand exposure.
From monogrammed lattes at Louis Vuitton
to handbag-inspired pastries at Coach
, retail stores are increasingly doubling as cafes.
It’s all part of companies trying to lean into experiences.
“I’ve long said that the easiest way to get in the experience business is to add a cafe because it engages all five senses and it gets customers to spend more time with you,” said Joe Pine, co-author of the Experience Economy.
Brands from Louis Vuitton and Prada to Coach and Ralph Lauren are giving buyers a a literal taste of luxury with new cafes that…
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