Designer uses ‘fevvers’, made from grass grown on her farm, in her collection for Paris fashion week
Stella McCartney is trying to save the world, one feather at a time. Or rather one “fevver”, a new plant-based product that has the look of a feather without the bird, which made its first ever appearance at the designer’s spring/summer show in Paris.
“It’s weird to me that feathers being plucked from a bird are seen as delicate in fashion,” said McCartney backstage at the Centre Pompidou in Paris. “I’m trying to show that you can still have the theatre of fashion without the animal compromise.”
Made from grass grown on McCartney’s Sussex farm and naturally dyed, fevvers appeared in the final three looks of her collection including a sweeping off-centre lilac dress worn by the model, Alex Consani, who closed the show.
The collection was called Come Together, and began with a thespian reading of the Beatles song by Helen Mirren in the centre’s main hall. Backstage, wearing a grey Stella suit, Mirren described the collection as “utterly gorgeous, particularly the gowns”.
