The Commission is looking into making valorisation easier

The EU wants to move away from imported fast-fashion, but one of its oldest natural fibres is struggling to find a market, with producers blaming EU rules while others argue the real challenge is restoring a lost expertise.

Europe’s wool market has collapsed over the past decades, although the decay is difficult to track.

The EU doesn’t classify wool as an agricultural product and therefore doesn’t monitor its prices. Europeans consider data from the British Wool Industry Association a benchmark, the European Wool Association’s president, Nigel Thompson, told Euractiv.

In the UK, wool prices stood at approximately €22 per kilogram shortly after the Second World War. Farmers expect €1.4/kg this year.