British designer aims to bring eco-friendly awareness to the high street in second collection with retailer
Stella McCartney, the luxury fashion designer who refuses to use leather, fur or feathers, is returning to the high street for a sustainable collection with H&M.
The collaboration between the British designer and the Swedish retail company will go on sale in May.
The collection will feature a “Rock Royalty” emblazoned T-shirt (£37.99) – a riff on the one she wore to the Met Gala in 1999 and a nod to her father, Paul McCartney, who sits front row at her shows – alongside tailoring including a grey oversized pinstripe blazer (£259.99) and matching trousers (£139.99) made from wool that meets responsible wool standards. A similar look costs more than £1,000 from her mainline collection.
“I hate how elitist the fashion industry is,” she said. “I want a younger and wider audience to have access to my stuff. People tell me they love my stuff all the time but they can’t afford it.”
