By putting payments inside an AI chat, OpenAI and Stripe have set off a race to control the future of e-commerce—forcing brands, retailers, and even tech giants to rethink their playbooks.
OpenAI rolls out ‘instant’ purchases directly from ChatGPT, in a radical shift to e-commerce and a direct challenge to Google
September 29, 2025
How AI shopping agents are reshaping online retail
June 30, 2025
AI search engine Perplexity wants to create the next great shopping experience. It believes a small startup can help
Etsy, Walmart and Shopify were quick to jump into Instant Checkout, but item information was often inaccurate and onboarding…
Agentic commerce is a fundamental shift that will reshape how consumers discover, search, and purchase products.
Agents like OpenAI's Instant Checkout and Perplexity's Instant Buy threaten to reshape the e-commerce landscape.
Major payment and tech companies are racing to build the infrastructure to enable agentic commerce, a trend they expect will…
A future in which gen AI like ChatGPT handle online checkout rather than directing consumers to retail sites is a major change…
"This is very much the culmination of everything I've seen and done," Bornstein said. "I've just been waiting for the technology…
