Posted Sep 29, 2025 at 6:12 PM UTCEChatGPT’s built-in Buy Now button has arrived.Users of OpenAI’s chatbot can now buy that last-minute birthday gift for a friend via Etsy without leaving ChatGPT. Instant Checkouts powered by OpenAI’s new “Agentic commerce protocol” are free for users, but merchants need to pay a fee (of unspecified amount, per the WSJ) to complete the order.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Elissa Welle
ChatGPT’s built-in Buy Now button has arrived.
Users of OpenAI’s chatbot can now buy that last-minute birthday gift for a friend via Etsy without leaving ChatGPT. Instant Checkouts powered by OpenAI’s new “Agentic commerce protocol” are free for users, but merchants need to pay a fee (of unspecified amount, per the WSJ) to complete the order. [Image: OpenAI says it’s open sourcing the model that connects AI agents to businesses and buyers. https://platform.theverge.com/wp-content/uploads/sites/2/2025/09/Open-AI-purchase.png?quality=90&strip=all]
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