ChatGPT’s built-in Buy Now button has arrived.

Users of OpenAI’s chatbot can now buy that last-minute birthday gift for a friend via Etsy without leaving ChatGPT. Instant Checkouts powered by OpenAI’s new “Agentic commerce protocol” are free for users, but merchants need to pay a fee (of unspecified amount, per the WSJ) to complete the order. [Image: OpenAI says it’s open sourcing the model that connects AI agents to businesses and buyers. https://platform.theverge.com/wp-content/uploads/sites/2/2025/09/Open-AI-purchase.png?quality=90&strip=all]

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