By putting payments inside an AI chat, OpenAI and Stripe have set off a race to control the future of e-commerce—forcing brands, retailers, and even tech giants to rethink their playbooks.

The new ChatGPT Instant Checkout feature will be powered by an open-source "Agentic Commerce Protocol" co-developed with Stripe

Users of OpenAI’s chatbot can now buy that last-minute birthday gift for a friend via Etsy without leaving ChatGPT. Instant Checkouts powered by OpenAI’s new “Agentic commerce…