Friends-turned-business partners Majed Mansour and Wissem Ben Ammar built Junk Burger on a simple premise developed during the pandemic: Strip the burger back to essentials.

Involved in the restaurant industry since 2013, the Franco-Tunisian duo took the plunge and opened their own burger joint after experimenting with food during COVID-19.

Junk opened in Paris in 2021 and, following success there, the brand expanded into 17 locations across France and the UK — including a central London outpost that went viral on social media this summer. Now, the first branch in this region has opened in Dubai.

Mansour and Ben Ammar said the secret to their burgers was simplicity and consistency.

“We focused on quality, flavor, consistency and a clear identity,” they told Arab News. “We never tried to please everyone; our goal was simply to deliver direct, unapologetic pleasure — the experience of a perfectly executed smash burger.”