Agentic AI is poised to advance beyond serving as a digital assistant to becoming an independent purchasing agent for businesses.
According to audit, tax, and advisory services firm PwC, 79% of companies are already adopting AI agents to help with tasks like procurement and vendor sourcing. AI agents also help sales teams craft email openers and improve forecasting while giving buyers deeper engagement as they vet and interact with vendors.
Oren Blank, VP of product at Walnut, a B2B interactive demo developer, sees AI already influencing how buyers engage during the SaaS sales process. He offers insight about what a fully agentic AI buyer may look like in the future.
Adobe and Honeywell, among others, utilize the Walnut software sales platform to address tomorrow’s biggest sales challenge — charming non-human sales prospects. It creates personalized interactive product demos to help businesses move away from generic presentations and provide a tailored experience for each potential client.
“We’re seeing this shift accelerate the need for comprehensive product-led platforms that provide deep self-assessment and self-exploration for buyers,” Blank told CRM Buyer.
