It was once the go-to destination for coming-of-age Brits looking for their first taste of sun and sangria.
But today, Magaluf faces an unprecedented crisis after being practically abandoned by UK holidaymakers.
That's according to a string of bar owners at the Mallorca resort, who told the Daily Mail this week how they have suffered year-on-year losses of up to 40 per cent this summer.
They claim a perfect storm of anti-partying laws, hotel price hikes and anti-tourism protests are pushing the vital British market to mainland rivals like Benidorm.
In its heyday, Magaluf epitomised the typical 'lads holiday' or girls' trip abroad, with tens of thousands of British 18 to 30-year-olds flocking to the resort each summer during the late 2000s and 2010s.
