Home to Magaluf, a major draw for boozed-up Britain, the island has become emblematic of the most heated debate in travel
T
he swish seafront hotels and freshly planted palms on the gleaming promenade might tempt any unwary holidaymaker to book in for Mallorca’s Calviá beach. But step out the back door and the resort is still firmly, as it is better known, Magaluf: boozed-up Britain in Spain, with cocktails by the pint.
Mallorca gets most of the Balearics’ 18 million UK visitors a year: for some residents, far too many. The island has become emblematic of the most heated debate in travel: overtourism – and how to tackle it.
The island’s Calviá region, home of Magaluf, this week played host to the annual Abta convention for Britain’s tourism industry. And tourism doesn’t get much more industrial than here.
