The deal marks a major win for New Balance, which also represents tennis player Coco Gauff, MLB's Shohei Ohtani and the WNBA's Cameron Brink.
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NFL MVP Josh Allen has left Nike
to sign an endorsement deal with New Balance.
The Buffalo Bills quarterback announced the news on Friday in a letter to his hometown of Firebaugh, California. The deal is a major win for Massachusetts-based New Balance.
Allen has been a Nike athlete since he joined the league in 2018. The swoosh has faced headwinds in recent years as innovation slowed and sales declined.
By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is on a…
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Bills QB Josh Allen was asked about a viral photo of wife Hailee Steinfeld celebrating the Broncos' most recent Super Bowl…
For as brilliant as Josh Allen has been in his career, the reigning NFL MVP once again couldn't outrun playoff heartbreak in the…
New Balance grew sales 19% to $9.2 billion in 2025 as its emphasis on street-wear styles and performance resonate with a wide…
