Bills quarterback Josh Allen topped the NFLPA’s annual Top-50 list in Player Sales list, a year after he finished sixth. Eagles running back Saquon Barkley previously held the top spot.
Patriots quarterback Drake Maye finished second while Barkley was third. Seahawks wide receiver Jaxon Smith-Njigba and Commanders quarterback Jayden Daniels rounded out the top five.
The list accounts for the league’s top retail performers based on sales of officially licensed products during the league year from March 1, 2025 to Feb. 28, 2026. The rankings encompass jersey sales, t-shirts, bobbleheads, backpacks, and figurines, among other items, and differ from the $17.7 million Browns quarterback Shedeur Sanders banked in group licensing income. Sanders was No. 31 on the top-50 list.
The top-50 list does not include income players made from personal endorsements or sponsorships; much of Sanders’s $17.7 million was from trading card sales through an endorsement deal with Panini.
“This is more consumer-driven,” Ben Ruiz, the NFLPA’s VP of consumer products told Front Office Sports. “The LM-2 includes license product deals but also includes marketing and autograph deals. This list is ‘a fan walks into a store and buys a product and goes home with it.’”
