From the latest TikTok craze to the make-up your Gen Alpha child is into, the hottest new investment prospect may be right under your nose
What’s different with this cohort – as opposed to Gen Z, which is into self-care and “little treats” – is that they have their parents’ ear. Over 90 per cent of the American mums and dads surveyed say their children are great at finding new products, according to public relations firm DKC. In addition, participants say 42 per cent of all household spending is impacted by their children’s options.
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