When Steven Wang was in second grade, he convinced his parents to open a custodial stock account. Now 23 years old, he’s running Dub, a copy-trading platform aimed at solving the financial literacy gap among his peers.
A recent Harris Poll survey commissioned by Dub highlights the contradiction: While 60% of Gen Z and 66% of millennials are investing in the stock market outside of their 401(k)s, just 17% of Americans feel “very confident” in their understanding of how markets actually work. Most believe investing, rather than a traditional nine-to-five career, offers the fastest path to wealth—a dream increasingly shaped by viral TikTok finance videos or meme-stock success stories rather than grounded investment knowledge, Wang told Fortune.
Copy trading, the concept underpinning Dub, allows everyday investors to automatically replicate the trades of more skilled market participants in real time. Instead of picking their own stocks, users can select vetted traders, hedge fund veterans, and other experienced investors to follow. Whenever those investors make a move, the same trade is executed in the user’s account, mirroring strategies and outcomes.
“The ultrawealthy are already betting on smart people to deploy their capital,” Wang told Fortune. “We’re bringing that experience to regular Americans.”
