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Tesla’s European sales slump has continued, as it faces rising competition in the battery-powered electric car market.

New sales figures released by the European Automobile Manufacturers Association (ACEA) this morning show that Tesla shipments tumbled 40% last month. The company sold 8,837 vehicles across the European Union, the EFTA trade block and the UK in July, down from 14,769 in July 2024.

The sales slump, which began at the start of this year, continued despite the recent revamp of Tesla’s signature Model Y, indicating that the backlash against CEO Elon Musk’s political views could still be hurting the company.