Electric carmaker struggles to emerge from sales rut on continent despite updating its bestselling Model Y
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Tesla sales in Europe have collapsed by one-third this year, data shows, after Elon Musk warned the electric carmaker faced “a few rough quarters” ahead.
According to the figures published on Thursday by the European Automobile Manufacturers Association (ACEA), sales of Tesla vehicles in Europe slumped by 33% to 110,000 in the first half of 2025, compared with 165,000 in the first half of 2024.
The data suggests Tesla is still trying to emerge from a sales rut in Europe, even after releasing a refreshed version of the Model Y, its bestselling car. It is not the only carmaker struggling to tempt European customers, with total new car sales across the EU down by 7% in June.
