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Tesla’s sales across Europe are continuing to slide, even as demand for electric cars rises.
The latest car sales data, just released, shows that Tesla sold 8,729 vehicles across the European Union last month, down from 14,682 in May 2024. That’s a 40.5% drop, which shrinks Tesla’s market share from 1.6% to 0.9%.
Tesla’s shares have been sliding across Europe through 2026, a decline blamed on CEO Elon Musk’s political activities, the company’s outdated model lineup, and competition from rivals such as China’s BYD.
