First branch of manga-themed eatery outside Japan to open in Mong Kok, going against recent wave of restaurant closures in the city
The first overseas branch of a Chiikawa-themed ramen restaurant chain will open this week in Hong Kong, with its operator betting on the Japanese manga character’s strong fan base and customers’ desire for novel dining experiences despite the current slump in the city’s catering sector.
Chiikawa Ramen Buta will launch in Mong Kok on August 16, bucking a wave of restaurant closures in Hong Kong in recent months. But all seats at the eatery for its first two weeks were fully booked even before its opening day.
The new restaurant is part of a bigger campaign in the city on Chiikawa. The term means “small and cute” in Japanese and is the name of the titular mouse-like character created by manga artist Nagano.
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