Some 20,000 customers were in line on fast food giant’s website to buy Happy Meals that came with collectible figurines of Japanese manga
Tens of thousands of people in Hong Kong have queued for Chiikawa toys that come with McDonald’s Happy Meals as part of a promotional tie-up between the fast food chain and an exhibition featuring the famous Japanese manga.
Some 20,000 customers were in line on the McDonald’s reservation website at certain points on Monday after sales opened at 11am, and hundreds showed up at different outlets to queue for the special meal sets hours before they were made available.
The promotion was related to a three-week event called “Chiikawa Days Exhibition”, organised by Hong Kong studio AllRightReserved, which will begin in the city on August 1 at K11 Musea in Tsim Sha Tsui.
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