The process of ‘agentic purchase’ is the use of AI agents to handle everything from product discovery to fulfilment
Alibaba Group Holding’s international commerce arm on Thursday released an artificial intelligence agent to help merchants source products and supplies, a development that could change the way online business is conducted.
The Accio Agent unveiled by Alibaba International Digital Commerce Group (AIDC) was designed to “revolutionise international commerce” by automating 70 per cent of the traditional time-consuming work, including product ideation, prototyping, compliance checks and supplier sourcing, the company said in a statement.
The AI agent marks a step forward in the process of “agentic purchase”, which is the use of AI agents to handle everything from product discovery to fulfilment. It could fundamentally change existing models of online search, advertising and e-commerce as tech giants such as Amazon.com roll out their own agents.
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