Sydney Sweeney can raise a glass to several weeks of bumper publicity - but she may soon be toasting with beer rather than champagne if speculation she could be the new face of Bud Light proves true.
Industry experts believe Sweeney could turn the woke furor over her recent American Eagle jeans campaign to her favor by capitalizing on her popularity among conservative Americans - and earn a whopping sum in the process.
It's thought that Bud Light's parent company Anheuser-Busch would need to hand over as much as $10 million to the Anyone But You star if it wanted to sign a full-scale endorsement deal with her.
The struggling beer firm is still looking to recover from an ad deal with the trans influencer Dylan Mulvaney which backfired spectacularly. The move cost the brand $1.4 billion in US sales and led to a 15.3 percent drop in revenue.
Christopher Chatham, an expert in negotiating celebrity endorsement deals at the consultancy Manatt, told the Daily Mail that Sweeney is a 'compelling candidate' to resuscitate Bud's sales.
